Published · Obeinson Enterprise, LLC
1. Choose three content pillars
Pillars are the recurring topics your videos come back to. For most businesses three is enough, for example:
- Teach: quick tips and answers to the questions customers ask you every week.
- Show: behind the scenes, how your product is made or how your service works.
- Prove: results, before-and-afters and (real) customer stories.
2. Write a hook for the first seconds
Viewers decide almost instantly whether to keep watching. Open with the payoff or the problem, not a logo or a greeting: “Three things to check before you buy…”, “This is why your… keeps failing”. Put the hook on screen as text as well, because many people watch with the sound off.
3. One idea per video, with a clear next step
Keep each video to a single point and end with one call to action: follow for part two, visit the link in your bio, or send a message. A video that tries to say everything usually gets watched for none of it.
4. Batch your filming
Filming one video a day is exhausting. Instead, write a month of scripts in one sitting, then film them in one or two sessions with the same set-up and lighting. Twelve to fifteen videos a month, three or four a week, is a sustainable rhythm for most small teams.
5. Edit for mobile
- Shoot vertical (9:16) and keep important text away from the edges, where app buttons cover it.
- Add captions, cut pauses and keep the pace tight.
- Use music and sounds that the platform licenses for your type of account.
6. Measure what matters
Views alone can mislead. Each month, look at watch time and how many people watch to the end, shares and saves, profile visits, and link clicks or messages. Make more of what drives those, and drop formats that don't.
Don't want to be on camera?
You don't have to be. Creator-style UGC videos can feature your product instead of you, and they work in both organic posts and ads.
Before you start, run through our social media profile audit checklist, so new viewers land on a profile that converts.