Published · Obeinson Enterprise, LLC
Your profile basics
- Name and handle. Easy to spell, consistent across platforms, and the name field includes what you do (for example “Maya · Wedding Florist”), which also helps search inside the app.
- Profile photo. A clear logo or face that is still recognisable at thumbnail size.
- Bio. In one or two lines: who you help, what you offer and why you are different, followed by a call to action.
- Link. It works, loads quickly on a phone and goes to the page that matches your call to action, not just your home page.
- Contact options. Email, phone or booking buttons are switched on where the platform allows it.
Your content
- Pinned posts. Pin your best introduction, your strongest result and your current offer.
- Highlights or playlists. Organise them by what customers want to know: services, prices, reviews, FAQ.
- Posting rhythm. A steady, realistic schedule beats bursts followed by silence.
Your engagement
- Replies. Comments and messages get a reply, ideally within a day. Conversations are often where sales start.
- Analytics. Check monthly which posts brought profile visits, link clicks and messages, and plan the next month around them.
Quick wins to start with
If you only have ten minutes, fix the bio, the link and the pinned posts first. Those three are what a new visitor sees before deciding whether to follow or leave.
Next, plan the content that brings people to your profile with our short-form video plan for small businesses.
Get 3 free quick fixes for your bio. Paste your bio into our audit form and we email three fixes right away, then review your profiles on a free 15-minute call. Book your free audit →